With major contributions from former Walt Disney Imagineering Creative Executive Theron Skees and a Foreword by former Imagineer and Disney Legend Joe Rohde, James Warda's book, How Does Disney Do That?: How Disney Makes Us Feel and Why It Matters from Rivershore Press is already showing up all around the world.
"For those interested in how and why things work at Disney, 'How Does Disney Do That?' will be worth your while to follow the thoughts of someone who has looked for the answer."
"This very fun-to-read book is a heartfelt study of the science, creativity, and just plain hard work that makes Disney magic so uniquely potent. "
"In 'How Does Disney Do That?,' James Warda explores an important subject. Could there be any more important instruction manual than one that teaches us how Disney creates magic."
"If you ever wondered, 'How Does Disney Do That?,' then you will enjoy this book by the same name. "
"James Warda invites us to board the emotional roller coaster of Disney's enchanting universe, where every ride, every detail, is a testament to the power of imagination. Strap in, hold tight, and prepare for a journey that will touch your heart and reignite your sense of awe."
"Warda explores with tremendous curiosity (and just the right amount of emotional entanglement) what it is that draws Disney fans back to the parks again and again. From casual guests turned absolute addicts to entertainment pros who get lost in the wonder of their own creations, he astutely interviews a massive collection of 'Disney people' who form an intangible, unshakable, and intensely personal bond with one of the world's biggest brands."
Share your story for future books in the How Does Disney Do That? series! We'd love to hear from fans, industry professionals, and more. Planned topics include Cast Members and Imagi, Cruise Line; International; Cocktails and Cuisine; Movies, Arts and Songs; Merchandise; Live Entertainment; and Groups/Special Programs.
As a Disney fan, have you ever wanted to be in a place where you could finally put into words the way Disney makes you feel? Or, as an industry pro, have you ever wanted to hear first-hand the passionate reactions people had to the experiences you created? Then join our growing community.
Here, we talk about Disney from a brand and leadership perspective, focusing on how great brands create an emotional connection with their audiences.
With apologies to Kevin Bacon, it seems like everywhere we go, whether at home, a restaurant, store, museum, or school, or pretty much everywhere in between, there is something Disney-related right near us! That's why we ask HDDDT Community Members to share their pictures of the Disney items they find around them -- many of which we'll then share on the Gallery page on our HDDDT website and in posts in our online groups, etc. And don't worry, it doesn't have to be exactly seven feet! :)
....while riding the Flight of Passage at Walt Disney World with his son, James Warda began to tear up. Embarrassed, he quickly realized it was from a sense of wonder. And, as he walked out, he asked himself, "How does Disney do that?"
He then wrote about the experience for his Chicago Tribune Media Group blog and was amazed when he heard from hundreds, saying they felt the same thing.
After that, he connected with Theron Skees, former Creative Executive at Walt Disney Imagineering, who began to answer his question, explaining along the way that Imagineers often had a question of their own for Disney fans, namely, "How did the experience make you feel?"
Coincidence? We think not.
Neither did James. So, he created the How Does Disney Do That? website, and Facebook and LinkedIn Groups, where fans could share their stories of how Disney makes them feel as well as those who helped them feel that way, including former Disney Imagineers, Leaders, and Cast Members. Oh, yes, and authors, influencers, superfans, and many others, too. (Check out some of our contributors!)
As the groups grew, so did the idea for a book.... How Does Disney Do That? : How Disney Makes Us Feel and Why It Matters.
How Does Disney Do That?™ and its branding is not affiliated, associated, authorized, endorsed by, or in any way officially connected with The Walt Disney Company, Walt Disney Imagineering, Disney Enterprises, Inc., or any of its subsidiaries or its affiliates. The official Disney web site is available at www.disney.com. All Disney parks, attractions, lands, shows, event names, etc., are registered trademarks of The Walt Disney Company.
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