Book Now Available!

With a foreword by former Imagineer and Disney Legend Joe Rohde, the book features insights from main contributor, veteran Walt Disney Imagineering Creative Executive Theron Skees; Michael Broggie, author and son of Walt Disney's first Imagineer, Roger Broggie; and Willie Ito, Disney animator on Lady and the Tramp.

The book also includes stories from:

• Disney fans from our groups on Facebook and LinkedIn, through our website and beyond.
• Former Disney Executives, Imagineers, Cast Members, Independent Contractors, and Ambassadors
• Disney-related authors, photographers, podcasters, influencers, and more!
• A portion of the proceeds will go to Give Kids The World Village (stories from their leadership and staff will be included, too.)

See a list of many of the book contributors.

Rivershore Press, publisher of How Does Disney Do That? and founded by Barry Hill, publishes fine books, including on theme parks, theme park design, and more.

Their books include the following:

• Adventures of a Theme Park Designer by Rick Bastrup
• Creative Catalyst by Kile Ozier
• King's Island: A Ride Through Time by Evan Ponstingle
• King's Island: A Photographic Journey by Barry Hill and John Keeter
• Creating Memorable Worlds by Theron Skees (coming Spring 2025)

About Barry

Barry Hill is the founder and principal of Rivershore Press. A member of the Themed Entertainment Industry, National Association of Recording Arts and Sciences (Grammys), Audio Engineering Society, and the Independent Book Publishers Association, he loves producing amazing, seriously fun books. With over thirty years experience as a recording engineer, he also designs and engineers podcasts such as Themed Attraction and Purpose & Profit. As he says on his website, if you’re ever in Hershey, PA, drop by and ride a few coasters with him!  

  For many of us, why is every third photo at home from a Disney Park and every fifth kitchen towel covered in those famous ears? 

And what lies behind not only children, but adults, crying as Bambi looks for his mother or upon seeing Cinderella’s Castle for the first time? Most of all, how does Disney make us feel this way? And why are these questions so important, especially now? 

Because, in answering them, in hearing from those who evoke these feelings through a powerful mixture of “method and magic,” we learn not only why we love Disney but why, if Disney didn’t exist, we would need to create it. We also learn more about ourselves and each other along the way.

How Does Disney Do That?: How Disney Makes Us Feel and Why It Matters will answer these questions, and more, through heartfelt and hopeful stories from Disney fans, and those who create the experiences. The book, complemented by a website and growing online groups, will also serve as the perfect “bookend” to Disney 100 Years of Wonder, the global celebration now marking the hundredth anniversary of the founding of The Walt Disney Company. 

Each chapter will build to the ultimate answer of why so many love Disney and include thought-provoking questions to help readers uncover their own stories. 

To the point that, over the course of the book, they will learn that Disney’s “Welcome home” greeting, heard around the world, is more than just words. 

They're a promise.