Submit Your Story
Share your story for future books in the How Does Disney Do That? series! We'd love to hear from fans, industry professionals, and more. Planned topics include Cast and Crew Members, Cruise Line; International; Cocktails and Cuisine; Movies, Arts and Songs; Merchandise; Live Entertainment; and Groups/Special Programs.
Join Our Group on Facebook
As a Disney fan, have you ever wanted to be in a place where you could finally put into words the way Disney makes you feel? Or, as an industry pro, have you ever wanted to hear first-hand the passionate reactions people had to the experiences you created? Then join our growing community.
Join Our Group on LinkedIn
Here, we talk about Disney from a brand and leadership perspective, focusing on how great brands create an emotional connection with their audiences.
About the "How Does Disney Do That?" Project
How it all started ....
....while riding the Flight of Passage at Walt Disney World with his son, James Warda began to tear up. Embarrassed, he quickly realized it was from a sense of wonder. And, as he walked out, he asked himself, "How does Disney do that?"
He then wrote about the experience for his Chicago Tribune Media Group blog and was amazed when he heard from hundreds, saying they felt the same thing.
After that, he connected with Theron Skees, former Creative Executive at Walt Disney Imagineering, who began to answer his question, explaining along the way that Imagineers often had a question of their own for Disney fans, namely, "How did the experience make you feel?"
Coincidence? We think not.
Neither did James. So, he created the How Does Disney Do That? website, and Facebook and LinkedIn Groups, where fans could share their stories of how Disney makes them feel as well as those who helped them feel that way, including former Disney Imagineers, Leaders, and Cast Members. Oh, yes, and authors, influencers, superfans, and many others, too. (Check out some of our contributors!)
As the groups grew, so did the idea for a book.... How Does Disney Do That? : How Disney Makes Us Feel and Why It Matters.
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